Independent marketing advisor · Higher education
Helping universities attract students, strengthen their brand and grow.
I work with universities and education organizations to develop stronger marketing strategies, reach the right audiences and turn opportunities into measurable growth.
Based in Madrid. Working with education organizations across Europe and the United States.
The challenges
The challenges are bigger than marketing.
Universities operate in an increasingly competitive environment. Attracting the right students, standing out in crowded markets and making marketing investments work harder all require a clear strategy and coordinated execution.
- Attracting prospective students in competitive local and international markets.
- Communicating what makes the institution and its programs distinctive.
- Turning interest and inquiries into applications and enrollment.
- Making better use of marketing resources, data and existing technology.
How I help
Turning marketing priorities into action.
Every engagement is tailored to your institution and objectives. Choose the support you need, from a single project to ongoing partnership.
Attract
Attract More Students
Reach the right prospective students, strengthen recruitment marketing and create more effective pathways from initial interest to enrollment.
Position
Strengthen Your Brand
Clarify what makes your institution distinctive, communicate its value and connect with students and families in competitive markets.
Improve
Make Marketing Work Harder
Improve marketing performance, student communications and digital experiences, and strengthen the processes that turn interest into action.
Background
Why work with me
I'm Vera Cuevas, an independent marketing advisor based in Madrid with 15+ years of marketing leadership experience across corporate and agency environments. I've worked with audiences across the United States, Europe and Latin America, including Latinx audiences in the US.
My background spans B2B and consumer marketing and agency work, including demand generation, customer engagement and marketing performance. Today, I give institutions experienced marketing leadership and hands-on support, without needing to build a full internal team.
I work in English and Spanish.
Education
- Wake Forest University
- Master of Business Administration (MBA), concentration in Brand Marketing
- Florida Atlantic University
- Bachelor's degree in Business Economics and International Business
Selected Experience
- Comcast Advertising (NBCUniversal)
- Office Depot
- UNICEF HQ Geneva
- Panasonic
- APC
- Experian
- Cheribundi
- Hewlett Packard (HPQ)
- Freewheel
Organizations and brands listed are from my professional experience and are not necessarily current clients.
Ways to work together
Strategic Marketing Advisory
An experienced outside perspective to assess priorities, identify opportunities and guide marketing decisions.
Focused Marketing Projects
Hands-on support for a defined priority, such as improving student communications, strengthening demand generation or optimizing the prospective student journey.
Ongoing Marketing Support
Flexible strategic and execution support for teams that need additional senior-level experience and capacity without hiring full-time.
Contact
Start a conversation
Whether you are looking to attract more prospective students, strengthen your market position or make your marketing investment work harder, I would welcome a conversation.